Naming the CCTV Tower (or Why “Big Underpants” is Better Than “Hemorrhoids”)

The new China Central Television tower
Imagine that nine years ago, a rich philanthropist decided that your community needed an elementary school. He constructed a nice building, furnished it with desks and blackboards, and maybe even gave you a playground. Now imagine that the school was right in the middle of a vicious turf war between two rival gangs. The teachers at the school have a 10th grade education – and that’s in the classes that have teachers. Most don’t, because a teacher salary wouldn’t cover rent in the neighborhood, and few are willing to brave gunfire to get to work. Now, eight years on, the philanthropist is wondering why literacy rates haven’t improved in your community. Do you want to smack him yet? Girl’s education was supposed to be the one success in Afghanistan’s largely unsuccessful war. But a sobering new report just released by a consortium of aid agencies, including Oxfam and Care International, reveals just how much we have failed Afghanistan’s future generation. Sure, an overwhelming 1.9 million Afghan girls are in primary school, compared to a couple thousand in 2001. But by the time junior high rolls around, that number goes down to 400,000. High School? 120,000. Don’t even ask about college. “We must ensure Afghan girls face a blackboard instead of a bleak future,” says Abdul Waheed Hamidy of Co-ordination for Humanitarian Assistance, an Afghan NGO which took part in the research. “Investing in education is vital for the future of Afghanistan. An educated woman is better able to stand up for her interests, raise a healthier family and contribute to the economy.” There are many reasons why Afghan girls aren’t getting the education they deserve, and the report details them in depth. Insecurity and poverty loom large. But so does a low teacher salary and a lack of qualified teachers. We donate funds to build buildings, but what about augmenting salaries? What about teacher training colleges? If we had invested in Afghanistan’s teachers as much as we invested in physical infrastructure over the past nine years, we would have been able to lock in those gains. Now that the international community, in preparation for the eventual handover of security responsibilities to the Afghan government in 2014, is focused more on stabilization and counterterrorism, aid agencies are worried that they may see even less education investment in years to come. It’s ironic, considering that a good education is probably one of the best counter-terrorism measures around.

Walking through my neighborhood last night I passed an old couple walking a large, shaggy chow. Another neighbor gave it a look, paused and asked, “What do you call it?”

“We call it, ‘big bear,’” one of the owners said.

“Oh, I was going to say, it looks just like a bear,” the neighbor replied.

Names, especially nicknames, pet names and the like, can be incredibly literal things in China. If you are fat, there’s a good chance people will call you “fatty.” If you have a big beard, people will call you “big beard.”

The same goes for iconic structures. The Great Wall (or literally, the “long wall”) doesn’t leave a lot of doubt as to what it is. Many of the famous new buildings that have gone up in Beijing recently have been given their own tags by the people. The National Center for the Performing Arts is known as the “Duck Egg.” The National Stadium is known as the “Bird’s Nest.” They’re both humble yet fitting names for these grand edifices.

The people at China Central Television are apparently not so happy with the public’s nickname for their gleaming new headquarters. The building, which was designed by Rem Koolhaas and Ole Scheeren, consists of two slanting towers that are joined by sections on the ground and two horizontal sections at the top to form a continuous loop. It is an architectural and engineering marvel. To the people of Beijing it is simply, “Big Underpants.”

That name is not yet as common as “Bird’s Nest” or “Duck Egg,” and CCTV seems intent on thwarting the rise of the admittedly inelegant Big Underpants. The state-run broadcaster has asked for alternatives from staff members, according to a report in the Chinese press, but so far they’ve had little luck coming up with a popular substitute.

Centuries ago Confucius spoke about the “rectification of names,” which, somewhat ironically, is a highfalutin way of saying you need to call things what they are. Perhaps CCTV should heed the wisdom of the sage, and the people of Beijing, and go with Big Underpants. It could be worse. One possible substitute floated in the Chinese press was the “Wisdom Window.” Nice try, but as some online commenters have noted, in Chinese it’s a homonym for “hemorrhoids.”

Related Topics: China
  • Latest on Global Spin

    Pablo Martinez Monsivais / AP

    Obama’s Afghanistan Problem: Neither Karzai Nor the Taliban Like the ‘Reconciliation’ Script

    President Barack Obama huddled with President Hamid Karzai in Chicago on Sunday, urging Afghanistan’s leader to accelerate negotiations with the Taliban over a political solution to the longest war in America’s history. But the prospect for Karzai negotiating successfully with the insurgents is clouded by a question raised by Josef Stalin, on the eve of World War II, in response to the suggestion that he offer concessions to the Pope: “How many divisions does he have?” The Taliban now ask the same question about Karzai. And should the Afghan leader also ask himself the question, he might reach a similarly dispiriting conclusion. Karzai’s independent power base is minimal, as is his ability to influence the outcome of his country’s civil war absent direct U.S. involvement. And that gives neither Karzai nor the Taliban much incentive to cut a deal with the other.

    JOSEPH EID/AFP/GettyImages

    Must-Reads from Around the World, May 21, 2012

    Spillover - Lebanon’s Daily Star reports on escalating violence inside the country after soldiers shot dead a prominent anti-Bashar al-Assad Muslim preacher Sunday. “The gravity of the incident… prompted leaders on both sides of the political divide to call for calm and restraint to prevent the country from sliding into sectarian strife as a result of a spillover of the 15-month-old uprising in neighboring Syria,” it says.

    UPPA / ZUMAPRESS

    A Royal Party: Britain Celebrates 60 Years of Queen Elizabeth II

    From parades to concerts, and even tea with commoners, 86 year-old Queen Elizabeth II is traversing the United Kingdom to commemorate her Diamond Jubilee.

  • johnsmith9876

    How about “Biased Palace” ?

  • moconn

    ZING!!!

  • http://www.blogbookmarker.com/tags/literal Pages tagged “literal”

    [...] bookmarks tagged literal Naming Beijing’s CCTV Tower saved by 2 others     sweetcandy202 bookmarked on 11/14/08 | [...]

  • mingming2

    Dear Johnsmith-the-sweety, don’t be so serious and industious all the time, OK? Put aside your job and hatred and relax for a tiny bit while. It is a funny topic, although yours is creative, but didn’t follow the rules mentioned here. try again!

    And by the way, the translation “big underpants” is not correct and misleading. It should be “shorts” if the poster have better command of Chinese language or may just try to make it vulgar by distorting it, unless he himself is wearing rectangular underpants.

  • michaeltongzhi

    When I was last in Beijing, admittedly about six months ago, the drivers referred to it as the “bird legs” in keeping with the egg and nest naming convention. Perhaps that was the sanitized version…

  • datingismoreimportantthanpolitics

    Haha, such an interesting story. It is funny for chinese people to pick up a nickname. I have a friend is called “ironic egg” because of his dark face; another one is called ” doggie”, no reason, it was from his parents; another one is called ” one eye” because of his disability. Too many examples.

  • http://kinablog.dk/2008/11/19/de-store-underbukser-cctv-trnet-skal-have-nyt-navn/ De Store Underbukser: CCTV Tårnet skal have nyt navn | KINABLOG.dk

    [...] Times Kinablog har i øvrigt også skrevet om konkurrencen her. [...]

  • http://china.blogs.time.com/2008/11/20/big-underpants-the-song/ The China Blog – TIME.com » Blog Archive Big Underpants, The Song «

    [...] | Trackbacks (0) | Email This Because the China Blog will never tire in our dogged pursuit of this story, here’s a link to a video imploring China Central Television to embrace the “inelegant” nickname of [...]

  • http://china.blogs.time.com/2008/12/03/big-underpants-illustrated/ The China Blog – TIME.com » Blog Archive Big Underpants Illustrated «

    [...] with a man engaged in the same necessary activity, albeit with the aid of Western toilet. As we wrote earlier, the revolutionary building has been nicknamed “big underpants.” The state broadcaster is [...]

  • conscienceinchina

    I agree with mingming2′s correction that the nickname should be translated as “big shorts(大裤衩)”. Anyway, you did a great job, Austin Ramzy! You deserve a “China-conversance”.

  • http://blogs.iht.com/tribtalk/travel/globespotters/?p=635 Globespotters » Travel Blog » International Herald Tribune » Blog Archive » Beijing’s New Architecture: Big Underpants(?) Under Winter Skies

    [...] in his recent book ‘The City of Heavenly Tranquility’. Beijing’s cynical wags have recently nicknamed the CCTV tower ‘big underpants’ (da kucha) because that’s what they think it looks like, and China’s Internet users have enjoyed [...]

  • http://china.blogs.time.com/2008/12/31/in-rural-china-racy-parties-for-the-dead/ The China Blog – TIME.com » Blog Archive In Rural China, Racy Parties for the Dead «

    [...] prudes at state-run China Central Television have investigated the topic and concluded that funerals [...]

  • http://china.blogs.time.com/2009/02/10/more-on-that-fire/ More on That Fire :: The China Blog – TIME.com

    [...] and propaganda, one of our commenters left this comment about the blaze (reminder: as Austin has noted, the adjacent CCTV Tower, part of the same complex and designed by the renowned Rem Koolhaas is [...]

blog comments powered by Disqus